'Stet' is Latin for 'let it stand.' In publishing, when an editor, writer or proofreader uses it on a copy sheet, it refers to a change already marked, and instructs those reading the copy to disregard or discard that marked change.
It also is the name of the blog (tagline: "life, unedited"), that Mitali Saran uses to archive her popular Business Standard column of the same name. Make that her erstwhile column.
Because, you see, she is no longer writing it. It happened because:
This week, for the first time since its inception in August 2006, Stet was not published in Business Standard's weekend edition (October 30, 2010) . You'll find the likely reason for that in the second-last paragraph of the spiked column, reproduced below.
And a later update:
Business Standard's view that the post below was too dated to run is utterly unpersuasive, and I'm afraid I don't believe it. They also say that since this post was put up on the blog, along with comments about BS, the question of carrying it in the paper does not arise. We shall have to agree to disagree on this whole thing, and I will write a post about that in a few days; but meanwhile, I have terminated my arrangement with them with immediate effect. As of this week, Stet will no longer appear in Business Standard.
The column in question, incidentally, is about the product of AroonPurie'sjetlag, and you can read it in the post on Stet (the blog) where Mitali also posted the extracts above. (You should also read the comments on that post.)
**
And while on the subject of jet lag, here's Mitali's poem on the topic, also from the column (but the link is to her blog.)
Since the magazines caters to luxury and life style readers, a lot of brands would rather have us create something in the Vogue/GQ/Conde Nast Traveller style for their brand than simply placing an ad, because no one in India understands this set of Audience better than we do. The advertorials follow the editorial style to ensure that the promotional article looks like an editorial point of view and not a paid promotion.
They're actually proudly proclaiming that they will help their advertisers make their ads look like editorial.
We've all heard that a million monkeys banging on a million typewriters will eventually produce a masterpiece. Now, thanks to the Internet, we know this is not true.
~ Eyler Coates
to be nobody but yourself in a world which is doing its best night and day to make you like everybody else means to fight the hardest battle any human being can fight and never stop fighting
~ e e cummings
In three words i can sum up everything I've learned about life.
It goes on.
~ Robert Frost
Ring the bells that still can ring,
Forget your perfect offering,
There is a crack in everything;
That's how the light gets in.
~ Leonard Cohen
May your trails be crooked, winding, lonesome, dangerous, leading to the most amazing view. May your mountains rise into and above the clouds.
~ Edward Abbey, naturalist and author (1927-1989)
I fell in love – that is the only expression I can think of – at once, and am still at the mercy of words, though sometimes now, knowing a little of their behavior very well, I think I can influence them slightly and have even learned to beat them now and then, which they appear to enjoy.
~ Dylan Thomas, Welsh poet, short-story writer, and playwright, "Poetic Manifesto" in the Texas Quarterly, Winter 1961
A writer is somebody for whom writing is more difficult than it is for other people.
~Thomas Mann, novelist, Nobel laureate (1875-1955)
The world in general doesn't know what to make of originality; it is startled out of its comfortable habits of thought, and its first reaction is one of anger.
~ W. Somerset Maugham, writer (1874-1965)
In times of profound change, the learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.
~ Al Rogers
Assumptions are the termites of relationships.
~ Henry Winkler, actor (1945- )
Our deeds determine us, as much as we determine our deeds.
~ George Eliot (Mary Ann Evans), novelist (1819-1880)
Either you think - or else others have to think for you and take power from you, pervert and discipline your natural tastes, civilize and sterilize you.
~ F. Scott Fitzgerald
There is no remedy so easy as books, which if they do not give cheerfulness, at least restore quiet to the most troubled mind.
~ Lady Mary Wortley Montagu, author (1689-1762)
Work like you don't need the money. Love like you've never been hurt. Dance like nobody's watching.
~ Satchel Paige